Engagements are described without naming clients to protect confidentiality.
Supported a direct-to-consumer apparel brand ahead of a Series A raise. Rebuilt the commercial model and channel architecture to reflect sustainable unit economics.
outcome
Revenue per customer improved 34% over two quarters.
Partner: Mahmoud Gao
Delivered commercial due diligence for a regional PE firm evaluating a fast-casual restaurant operator at Series B. Assessed market positioning, franchisee quality, and growth runway.
outcome
Investment approved with negotiated valuation adjustment. Portfolio company reached break-even ahead of plan.
Partner: Tiba Al-Damen
Engaged by the majority shareholder of a multi-brand retail group to diagnose underperformance and prioritise a commercial reset. Identified three underperforming categories and restructured the buying and margin model.
outcome
Gross margin improved 8 percentage points within the first operating year.
Partner: Mahmoud Gao
Supported a growth-stage consumer app with GCC market entry strategy following initial traction in KSA. Defined the UAE go-to-market and identified three partnership channels unavailable to the existing team.
outcome
UAE launch delivered first 10,000 users within 60 days of go-live.
Partner: Tiba Al-Damen
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