Senior partners, always
Every engagement is led and delivered by Mahmoud or Tiba. No junior teams, no hand-offs, no dilution of expertise.
dubai · gcc · consumer & retail
Strategy and commercial advisory for consumer and retail businesses across the GCC.
TMG Strategy is a Dubai-based boutique consultancy founded by two senior practitioners. We work directly with the companies we advise — and the investors who back them.
One area of expertise. Two kinds of clients.
What makes us different is not what we say — it is what we have done.
Operators and advisors
Mahmoud built and ran a D2C brand. Tiba closed transactions at the table. We understand the decisions clients face because we have made them.
GCC-native
Built-in networks, market knowledge, and pattern recognition that takes years to develop. We know the region — not from the outside.
Recent engagements.
Consumer / D2C· UAE
Supported a direct-to-consumer apparel brand ahead of a Series A raise. Rebuilt the commercial model and channel architecture to reflect sustainable unit economics.
outcome
Revenue per customer improved 34% over two quarters.
Partner: Mahmoud Gao
Food & Beverage· KSA
Delivered commercial due diligence for a regional PE firm evaluating a fast-casual restaurant operator at Series B. Assessed market positioning, franchisee quality, and growth runway.
outcome
Investment approved with negotiated valuation adjustment.
Partner: Tiba Al-Damen
Senior practitioners. Not a firm that sends juniors.
Mahmoud Gao
Growth strategy and commercial transformation
Tiba Al-Damen
Commercial due diligence and transaction advisory
coming soon
Practical thinking on strategy, commercial due diligence, and the GCC consumer and retail market.
Ready to talk?
A 30-minute call is enough to understand if we are the right fit for your situation.